What we offer

Services

Q: What does a fractional CMO do?

A fractional CMO provides senior marketing leadership on a part-time or project basis — setting strategy, leading the team, and owning outcomes, without the full-time overhead.

Q: How is a fractional CMO different from a marketing consultant?

A consultant advises. A fractional CMO leads. They're embedded in your business, accountable for results, and work alongside your team rather than from the outside.

Q: How much does a fractional CMO cost?

Engagements at PAQ Anyway start from DKK 40,000 / EUR 5,000 per month. Each engagement is customised and tailored to your needs.

Q: When do you need a fractional CMO vs a full-time hire?

When you need senior capability now but aren't ready to commit to a full-time salary, equity, and benefits package.

Q: What is an interim CMO?

An interim CMO steps into a full-time leadership role temporarily — covering a gap, managing a transition, or stabilising a team while a permanent hire is found.

Q: How quickly can an interim CMO start?

PAQ Anyway engagements can typically begin within one to two weeks.

Q: What's the difference between an interim CMO and a fractional CMO?

An interim CMO works full-time for a defined period. A fractional CMO works part-time on an ongoing basis.

Q: Do you handle the handover to the incoming CMO?

Yes — structured handover to the permanent hire is included in every interim engagement.

Q: What topics does Laurence Paquette speak on?

Brand strategy, marketing leadership, inclusive leadership, neurodiversity, the energy transition, executive presence, and authentic communication.

Q: Is Laurence available for events outside Denmark?

Yes — she speaks internationally and is available in English and French.

Every engagement is built around specific outcomes. We don't do retainers for retainers' sake. You get what you actually need.

Fractional CMO Interim CMO Speaking Executive Coaching Communication Coaching Executive Visibility

Fractional CMO

Senior marketing leadership for startups and scale-ups.

You don't always need a full-time CMO, but you do need someone who can actually lead. This engagement embeds senior marketing leadership into your business to build the brand, drive growth, and create the marketing foundation your next stage needs.

It's not consulting from the sidelines. It's showing up, getting into the detail, and doing the work alongside your team.

From DKK 40,000 / month · EUR 5,000 / month
Talk about your needs

What's included

Brand strategy and positioning
Go-to-market planning and execution
Campaign development and management
MarTech selection and implementation
Content and thought leadership strategy
ABM and customer insights
Marketing team structure and hiring
Aligning marketing with commercial outcomes

Who it's for: This is for Series A to C startups, scale-ups entering new markets, and founders who need senior marketing leadership without the cost or commitment of a full-time hire. Typically a fit when you have a product that works but marketing that isn't keeping up.

What does a fractional CMO do?

How is a fractional CMO different from a marketing consultant?

How much does a fractional CMO cost?

When do you need a fractional CMO vs a full-time hire?

Interim CMO

VP-level enterprise marketing leadership that lands running.

When your marketing function can't afford to lose momentum during transitions, restructures, or gaps in leadership, this engagement steps in and keeps things moving. No ramp-up lag. No momentum lost.

Fifteen years leading marketing at enterprise scale. This is leadership that arrives ready, with no ramp up and no momentum lost.

From DKK 40,000 / month · EUR 5,000 / month
Discuss your situation

What's included

Full marketing function leadership
Brand and campaign continuity
Team stability and performance during transition
MarTech and operations ownership
Stakeholder and board-level communication
Commercial partnership and agency management
Structured handover to incoming CMO
Policy and public affairs marketing

Who it's for: This is for enterprise organisations navigating leadership transitions, restructures, or unexpected gaps. When your marketing function can't afford to lose momentum and you need someone who arrives ready to lead from day one.

What is an interim CMO?

How quickly can an interim CMO start?

What's the difference between an interim CMO and a fractional CMO?

Do you handle the handover to the incoming CMO?

Keynote Speaking & Workshops

Sessions that change how people think, not just what they know.

Grounded in real leadership experience, not theory or trends. These aren't motivational talks. They're practical, honest sessions for people who want to think differently about brand, leadership, and what it means to show up authentically in rooms that weren't built for them.

Available as keynotes, panel contributions, workshop facilitation, and conference programming. Customised to your audience and goals.

From DKK 25,000 / keynote · EUR 3,000 / keynote
Book a speaking engagement

Topics

Brand building and campaign strategy
Marketing at the intersection of brand and policy
The energy transition: advocacy and storytelling
Personal branding for executives
Inclusive leadership and neurodiversity
Leading authentically without fitting the mold
Burnout, performance, and the pressure to fit
Building psychological safety and belonging

Who it's for: This is for conference organisers, Marketing, HR and L&D teams, leadership programmes, and corporate events looking for a speaker with real executive credentials — not a professional speaker who has never actually led anything.

What topics does Laurence Paquette speak on?

Is Laurence available for events outside Denmark?

Can keynotes be customised for our audience?

What formats are available?

Executive & Leadership Coaching

A space to think clearly, decide with confidence, and lead on your own terms.

This is for senior professionals navigating the shifts that don't come with a roadmap. Career transitions. Identity changes. The moments where you know something has to change but you're not sure what or how.

These sessions are a thinking space, not a performance workshop. You'll leave with more clarity, not more to-do lists.

From DKK 3,500 / session · EUR 450 / session
Book a session

What we work on

Career transitions and what comes next
Leadership identity and self-trust
Navigating corporate as a non-traditional profile
Deciding with clarity when the path is unclear
How to build influence without playing politics
Leading through burnout, grief, and identity shifts
Building executive presence and personal authority
Defining your leadership style on your own terms

Who it's for: This is for senior professionals at an inflection point — navigating career transitions, identity shifts, leadership challenges, or the particular pressure of leading as a non-traditional profile in a conventional organisation.

What is executive coaching?

How many sessions do I need?

Is coaching confidential?

Who is this coaching for?

Communication & Presence Coaching

Communicate with impact. Stay yourself.

You don't need to become a different person to communicate well. This work is about finding your natural communication style and making it work harder, in the room, on stage, and on camera.

Available for individuals and teams. Particularly useful for executives preparing for high-stakes moments: board presentations, media appearances, keynotes, or visibility campaigns.

From DKK 3,500 / session · EUR 450 / session
Book a session

What we work on

Storytelling and message clarity
Board presentations, pitches, and keynotes
Speaking with authority without losing authenticity
Finding your natural communication style
Media and press interview preparation
LinkedIn and executive thought leadership voice

Who it's for: This is for professionals and executives preparing for high-stakes moments — board presentations, media appearances, keynotes, or building a public profile — who want to communicate with authority without losing their natural voice.

What is communication coaching?

Can this help with presentation nerves?

Is this available for teams?

How is this different from executive coaching?

Content, Personal Brand & Executive Visibility

You've got the expertise. Let's make sure the right people know it.

Most executives have more credibility than visibility. This engagement builds a structured, sustainable presence that reflects your expertise and opens doors.

Whether you are building from scratch, relaunching after a transition, or making your leadership team more visible, this is a strategic, system-driven approach that actually lasts.

From DKK 15,000 / month · EUR 2,000 / month
Start a conversation

What's included

Personal brand strategy and positioning
LinkedIn profile and content system
Thought leadership platform development
Video and short-form content strategy
Building an audience around your expertise
Executive visibility for leadership teams

Who it's for: This is for senior leaders and executives who have significant expertise but limited visibility — and for leadership teams whose public presence doesn't yet reflect the quality of their work.

What is executive visibility?

How long does it take to see results?

Do you write the content for me?

Is this just LinkedIn?

Common questions

What industries do you work with?

PAQ Anyway works across sectors — from clean energy and sustainability to tech, professional services, and consumer brands. The common thread is ambition and a willingness to do the work properly.

Are you based in Denmark only?

Copenhagen-based, working globally. Engagements run in person and remotely across Europe and internationally.

How do I know which service is right for me?

Book a free 30-minute call. That conversation will make it clear.

Not sure where to start?

Book a free 30-minute call.

No pitch, no pressure. Just an honest conversation about where you are and whether we're the right fit.

Book a free call Send a message