About PAQ Anyway

Co-Founder

Laurence Paquette

Laurence Paquette is a French Canadian marketing leader based in Denmark, where she has lived for the past 20 years. She spent 15 years at Vestas, the world's largest wind energy company, across six roles from Market Analyst to Vice President of Marketing and Brand.

She built brands, led global marketing, and worked at the intersection of strategy, policy, and commercial impact. Her work includes building the Covento brand from zero, standing up the MarTech stack across Salesforce Marketing Cloud and Adobe AEM, and leading campaigns that earned international coverage in TIME, Variety, and The Economist.

Today, she works with startups, scale ups, and enterprise organisations as a Fractional and Interim CMO, helping companies build stronger marketing functions, sharper positioning, and work that actually lands.

She is also a keynote speaker on brand, leadership, authenticity, inclusive culture, energy transition, and renewables, and an executive coach for senior leaders navigating growth, transition, and visibility.

Alongside her corporate career, she built an organic audience of more than 85,000 across platforms, becoming a trusted voice in the conversation around marketing, leadership, and modern working life.

Co-Founder

Filippa Rosenquist

Filippa Rosenquist is a Swedish media and communications specialist based in Copenhagen and the operational brain behind PAQ Anyway. While Laurence is the front-of-house voice, Filippa is the one making sure everything actually runs, from content and copy to systems, social media, newsletters, admin, and creative production.

Her background spans media production, storytelling, video editing, and copywriting, with a particular strength in building the kind of content infrastructure that makes a business look and sound like itself at scale.

She brings a sharp editorial eye and a production-minded approach to everything she touches. If Laurence is the idea, Filippa is the execution. Together they have built PAQ Anyway into something that works, creatively and commercially.