Marketing & Brand Delivery

A clear picture of your marketing, and the work to fix or build it.

Brand diagnostics, content strategy, and marketing execution. For teams that need a senior hand on specific scopes, not full leadership.

Senior delivery

All work is done by experienced practitioners, not juniors or subcontractors.

Defined scope

Clear deliverables and timelines agreed before we start. No open-ended retainers unless that's what you need.

Three formats

Diagnostic, strategy, or hands-on execution. Depending on where you are and what you need next.

Location

Copenhagen-based. Working in person and remotely across Europe.

Brand Diagnostic

A senior assessment of your brand positioning, marketing function, and campaign performance, with a prioritised action plan. Two weeks, defined output. Good for teams that want to know exactly where they stand before deciding what to do next.

  • Brand positioning and messaging review
  • Marketing function and team assessment
  • Campaign and channel performance audit
  • Competitor and market context
  • Prioritised action plan with clear recommendations

From DKK 20,000 / EUR 2,700 per engagement

Content Strategy & Ops

Strategy, editorial positioning, and the operational systems that make content sustainable and commercially effective. For companies that want content to do more than fill a calendar.

  • Editorial positioning and audience definition
  • Content architecture and channel strategy
  • Tone of voice and messaging frameworks
  • Content planning and editorial calendar systems
  • AI tools and workflow integration

From DKK 1,000 / EUR 135 per hour

Marketing Delivery

Hands-on campaign, content, and communications delivery. For companies with a defined scope and a bounded timeline. Senior execution without the management overhead.

  • Campaign development and execution
  • Copywriting and content production
  • Social media content and management
  • Newsletter and email marketing
  • Communications materials and press

From DKK 1,000 / EUR 135 per hour

How it works

We start with a conversation to understand what you're trying to do and what you already have. From there we scope the engagement: what we'll deliver, in what timeframe, and at what cost. Most engagements start with a diagnostic and move into delivery, but you can come to us for either on its own.

Who this is for

Companies with some internal marketing capability that need a senior hand on a specific scope. Teams that have been told they need a rebrand or a content strategy but don't know where to start. Businesses that need actual output, not another slide deck.

Common questions

Who you'll work with

Laurence Paquette, co-founder of PAQ Anyway and Fractional CMO

Laurence Paquette

Co-Founder · Fractional CMO · Strategy

From zero to VP of Marketing and Brand at Vestas, Laurence has built and run marketing functions across clean energy, B2B, and consumer sectors. On brand and strategy work, she leads the engagement: setting direction, running workshops, and owning the final output.

Filippa Rosenquist, media and communications specialist and co-founder of PAQ Anyway

Filippa Rosenquist

Co-Founder · Content · Delivery

Filippa is the production brain behind PAQ Anyway: sharp editorial instincts, a production-minded approach, and the operational systems that make content actually work. On delivery and content work, she's the one making sure everything gets done, to a high standard and on time.

Ready to talk?

Book a free 30-minute call.

No pitch, no pressure. Just an honest conversation about where you are and whether we're the right fit.