Fractional CMO
Marketing leadership for startups and scale-ups.
Senior marketing strategy embedded in your business, without the full-time overhead. Accountable for results, not just recommendations.
Embedded part-time. Dedicated days per week, agreed upfront.
Minimum three months. Most engagements run six to twelve.
Full ownership of strategy and delivery. Accountable for results, not just advice.
Copenhagen-based. Working in person and remotely across Europe.
You get a senior marketing leader who takes full ownership of the function. That means setting the strategy, building the team's capability, running the campaigns, and reporting to the board. All the things a full-time CMO would do, at a fraction of the cost.
- Marketing strategy and annual planning
- Brand positioning and messaging
- Team leadership, hiring, and capability building
- Campaign development and channel strategy
- Performance reporting and board-level communication
- Agency and supplier management
- Go-to-market planning for new products or markets
- AI tools and workflow integration, so your team moves faster without losing quality.
We start with a discovery conversation to understand where you are and where you're trying to get to. From there, we agree the scope, the days, and the working rhythm. Typically two to three days per week, embedded in your team and attending key meetings. You get a senior leader, not a consultant who disappears after the slide deck.
Startups and scale-ups that need senior marketing capability but can't justify a full-time CMO salary. Founders who are still running marketing themselves and need to hand it off properly. Companies that have tried agencies and found the accountability missing.
Common questions
Who you'll work with
Laurence Paquette
Co-Founder · Fractional CMOWhether you're building your first brand or scaling into new markets, she's done it, from zero to VP of Marketing and Brand at Vestas. As your Fractional CMO, you get a senior marketing lead in the room, without the cost of a full-time hire.
Ready to talk?
Book a free 30-minute call.
No pitch, no pressure. Just an honest conversation about where you are and whether we're the right fit.