Project-based
Strategic Communications Leadership
For a defined, high-stakes moment such as an acquisition, restructure, market entry, turnaround or leadership transition, where the organisation needs senior communications ownership and one clear narrative across all key audiences.
How it works
Ownership from day one
Owns the communications workstream from the start: message, audiences and risks. Senior enough to make clear recommendations and decisions where agreed.
A narrative that holds
Creates the core narrative, stakeholder playbooks, Q&A and risk scenarios. Each audience gets the detail it needs without the story changing.
Stays through delivery
Carries the work through delivering playbooks, CEO messaging, town halls, manager cascades, relevant trainings and board materials.
Scope
This scope is illustrative. Each project is shaped and customised around the situation.
| Workstream | What it looks like in practice |
|---|---|
| Core narrative & vision | A clear account of the strategic logic, what changes, what doesn't and what comes next, adapted consistently for the board, employees and external audiences. |
| Customer & key account protection | Messaging, script guides and Q&As for top-tier accounts, in the hands of their relationship owners, to protect pipeline and contract continuity. |
| Leadership & talent retention | Briefing packs and cascade plans that keep the message consistent across the organisation. Dedicated messaging and Q&A to answer employee concerns and support talent retention while lowering uncertainty. |
| Master Q&A & risk matrix | Prepared responses on relevant topics such as leadership, product roadmaps and operations. Preparation of sensitive operational scenarios, with red lines and escalation routes agreed in advance. |
| Direct execution | CEO messaging, town hall rehearsals, board briefing packs and tested responses for high-risk scenarios. |
Typically a defined sprint of four to eight weeks, extending through execution where the situation calls for it.
Pricing
From DKK 20,000 / EUR 2,700 per engagement
Where this comes from
Laurence has led communications through exactly these moments at Vestas, the world's largest wind energy company.
- Communications and branding for the creation of MHI Vestas as a standalone company, and its later reacquisition including integration
- Branding and marketing decisions across the acquisitions of UpWind and Availon
- Communications for relocating Vestas commercial and finance functions from Aarhus to Copenhagen
- Volvo Ocean Race communications, including crisis response to a boat crash and casualty
- 100-day communications and stakeholder plan for an incoming CEO
- Internal comms app for 7,000 workers across 8 factories
Common questions
Who you'll work with
Laurence Paquette
Co-Founder · Strategic Communications LeadershipLaurence has led communications through acquisitions, restructures, leadership transitions and crisis situations across 15 years at Vestas, the world's largest wind energy company. She knows what it takes to hold a narrative under pressure, across multiple audiences, with real stakes on the line. She leads every strategic communications engagement directly.
Ready to talk?
Book a free 30-minute call.
No pitch, no pressure. Just an honest conversation about where you are and whether we're the right fit.