Speaker Kit
Laurence Paquette
Keynote Speaker. Leadership, Brand and Marketing. Author of Lead Anyway.
Laurence spent 15 years leading marketing at Vestas, the world's largest wind energy company, running EUR 10M+ budgets, building campaigns that shaped EU energy law, and growing one of the most followed clean energy brands in the world. She's also neurodivergent and queer, and she's spent most of that career leading from a position corporate environments weren't designed for. That combination, serious executive credentials and a real understanding of what it takes to lead differently, is what makes her sessions land. Forthcoming author with De Gruyter. 85K+ following. She speaks because the room needs to hear what the outsiders already know.
Copenhagen, Denmark. In person and virtual, in English and French.
By the numbers
Annual marketing budget managed
Company scale, 15 years
Impressions from a single campaign
Impressions across a campaign year
Energy reform influenced
Global TV audience, Formula E
Followers across platforms
Lead Anyway, forthcoming with De Gruyter
Signature talks
Campaigns That Move Policy
A rare inside view of how brand, narrative and timing combine to move not just markets but governments, including campaigns that contributed to EU energy law and shaped DKK 50 billion in offshore wind reform.
Best for: marketing conferences, sustainability and energy sector events, CMO forums.
Marketing That Moves Markets
Behind the scenes of campaigns that generated 14 million impressions in a single year and powered the world's first wind-powered concert tour.
Best for: marketing conferences, CMO forums, brand and comms teams.
Building Visibility From the Inside
How to build genuine thought leadership presence without becoming performative, drawn from building an 85,000-follower personal brand from scratch while holding a VP role at a global company.
Best for: CMO forums, executive leadership events, marketing and communications conferences.
Marketing the Energy Transition
Communicating clean energy means speaking to governments, communities, investors and the public at once. This talk draws on a decade of campaigns at the intersection of brand, policy and public acceptance.
Best for: energy sector events, sustainability conferences, public affairs and communications audiences.
Lead Anyway: 10 Rules for Leading When You Break the Mold
Ten rules for leaders who've never quite fit in and succeeded anyway. Personal, practical and honest about what works when the environment wasn't designed for you.
Best for: leadership conferences, IWD events, corporate leadership summits.
The Misfit Advantage
The traits that get flagged in performance reviews are often the ones that produce the best work. A talk that reframes neurodivergence, introversion and unconventional thinking as strategic advantage.
Best for: inclusion and belonging events, leadership offsites, culture and people conferences.
The Neurodivergent Leader
Not a talk about coping strategies. A talk about what neurodivergent leaders actually bring, what organisations need to change structurally, and what happens to performance when they finally do.
Best for: inclusion and belonging events, HR and people leadership conferences.
Executive Presence Without Losing Yourself
Most executive presence advice tells you to perform confidence. This talk makes the opposite case: genuine influence comes from becoming more yourself, not less.
Best for: leadership development programmes, women in leadership events, senior professional audiences.
Leading Without the Title
Influence isn't a function of seniority. A practical, honest talk about how to build credibility and create real impact at any level, before the VP role, inside it, and after.
Best for: mid-senior professional audiences, high-potential leadership programmes.
The Courage to Leave
An honest account of what it actually feels like to walk away from a senior title and identity you spent years building, and what it takes to lead yourself through what comes next.
Best for: career and leadership conferences, transition events, senior professional audiences.
Recent stages
- WindEurope 2026, Madrid. Wind energy misconceptions.
- TwentyThree Summit 2026, Copenhagen. The importance of video for marketing.
- Accenture Life Trends 2026, Copenhagen. Panel.
- Career Club DK 2026, Copenhagen. Personal branding and personal USPs.
- Zoku 2026, Copenhagen. Leadership, neurodivergence and career.
- Vestas Global Leadership Conference 2022 to 2025. Internal keynotes on leadership, 300+ leaders.
- Vestas Sales Summit 2025, Rome. The importance of branding.
- Women of Wind 2025, online. Personal branding online.
- WindEurope 2024, Brussels. Marketing and recruitment in renewable energy.
- Vestas Sales Summit 2024, Porto. How marketing can better support sales.
- Women of Wind 2024, online. Climbing the corporate ladder.
- International Women's Day, 2021 to 2026. Multiple events across Europe and North America.
Laurence doesn't do generic. Every session is adapted to the audience, the moment, and what the room actually needs to hear. She prepares deeply, speaks without a script, and stays after for the conversations that matter most. Event organisers consistently say the same thing: the content lands because it's real, not because it's polished. Available for keynote, panel, fireside chat, workshop and leadership offsite formats, in person and virtually, in English and French.
- Leadership and executive conferences
- Corporate offsites and leadership summits
- International Women's Day events
- Marketing and CMO forums
- Energy and sustainability conferences
- HR, people and culture events
- Inclusion and belonging programmes
- High-potential leadership development
- Business schools and executive education
- Industry associations and trade events
The book
Lead Anyway: 10 Rules for Leading When You Break the Mold
Forthcoming with De Gruyter, autumn 2026. A leadership book for people who don't fit the traditional prototype: those who lead quietly, think differently, feel deeply, or have learned to navigate work from the margins. It draws on Laurence's experience in global leadership roles alongside years of writing, speaking, and conversations with leaders navigating the same tensions.
Ready to book?
Get in touch.
Email laurence@paqanyway.com or call +45 40 98 31 02. From DKK 25,000 per keynote. Travel and accommodation always separate.